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Debt Snowball
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Storyboard-Text
Context / Problem
Young Professionals are saddled with so much debt.It severely impacts their quality of life leaving little hope.
I pay a little extra each month, but nothing's getting paid off!
Wait...I pay a little extra each month, too. We're working against each other.
The First But...
The Married Couple is highly educated and make good salaries, but their efforts are disjointed without purpose.
We should pay my debt off, first, because I need to qualify for the mortgage refinance.
We need to coordinate our actions and prioritize, or we'll never be debt free!
Product Intro
They don't have the time or inclination to either do it themselves, or to speak with someone who can help.
I'm excited to get started. Can you imagine if we were debt free by the time the kids start college?!
Great! I heard of this new app launching on Indiegogo that can help us!
Magic Solution
The advice was easy to understand and implement.
It was fun and easy to use. It suggested goals based on people like us.
And Then...
That's great, honey! Now we'll pay off your debt next.
Cool! I just got a notification that the credit card is paid off. We paid it quicker than our peers, too.
User Benefit
Haha, you're right! Now we can starting talking about our goals and dreams.
Mobile keeps us connected whenever wherever we want. The AI gets me. I don't waste time explaining anything.
The first debt is paid off after years of getting nowhere.Hope is restored. The debt snowball is continued in earnest.
A great burden has been lifted. They feel empowered, and can start living again. This is just the beginning.
Now that things are under control, I don't know what to talk about anymore!
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