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- Just Samples
- Order/design/print stickers (with the logo, two different variations, black and white one I sent with favicon and one of the colorful ones) put all over Soho
- Post post post, keep posting on tiktok variations of all videos until one blows up, esepcially the interviews. Get 10+ variations of those to continually post
- Tiktok Videointerview people onstreet. Sonder w voiceover. Archer shoot +edit
- Tiktok video of Jakob/Samy walking with back to Camera in Daytime in Times Square and at Night time in China Town, Completley different settings. Very Sonder
- 3d rendering of hoodie + shirt to post on tiktok, post multiple times until one of them blows up
- Post photos of posters made with Archer being model on Instagram and Tiktok. Make different bodys/photos. On the go
- Small shoot with Archer in or Jakob or Samy in samples to put on a poster with words logo, sonder.ny, definition and picture
- With Bulk
- Brandon takes photos of clothing in a good light (probably in studio) for us to post on Website/Instagram
- Book Models at a studio with Brandon Dorf Taking photos. He goes home, edits and sends back, will be posted on website
- Venmo every athlete and give a personalized message about your brand and how they would love it and what it stands for. DM all types of fashion influencers too
- Post a thank you after you sell out with a dump of the OG posters, photo of stickers, photo of models side by side art, studio model photo, show sheets , everything
- Make a blog, of sorts, like kith does for their drops. Photo of clothes, colored background, script handwriting, about the piece, about sonder, name of collection and price
- Photos with the models (TBD) in a train station or somewhere abandoned type vibe imitating a specific piece of Art that will be posted as a swipe on social media (tiktok/Gram)
- Post the clothing on website with prices and sizes included. market it on our personal social media that its out and send to everyone you now
- Models take photos in cool positions, not in studio, not imitating art that will be posted on website/on social media too... saved for a potential montage (?)
- Repost everything, respond to comments, see popularity. Continue to post the interviews, hopefully have some new samples in by then. Always have a different collection in the work
- Post Closing/Next Drop
- Continue to market OG product, see if people want more. Always have more available from coffee if need be. Never be empty handed. Reinvest profits
- When samples come in, start the whole process over again, beginning with tiktok interviews of people on street
- Tease new drops with renderings and show sheets , to an extent about what were going to be dropping. Dont do too much, let it marinate
- Keep grinding until you are at the fucking TOP
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