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Storyboard Tekst

  • Backpacks haven’s changed much since their invention for hunting and hiking.
  • But that’s not what your day looks like.
  • We’ve come accustomed to bad design, but it doesn’t have to be that way. And you certainly shouldn’t be carrying it around on your back.
  • (Old flickery black and white film of dudes hiking)
  • What if your backpack could predict your every move. Deliver what you need when you need it. …All at the touch of a button.
  • Introducing WATSON: tagline tbd
  • HARD STOP. Then; fast cuts of 1st person perspective daily activities. Super cool. Aspirational.
  • (Last cut of previous scene slows and we focuse struggles: tipping over, can’t reach side pockets.)
  • Meet Valerie, she’s a big believer in solving design problems that are commonly overlooked.
  • (Cinematic shots of bag opening, standing upright, charging.)
  • (Dude walking/thriving with the backpack.)
  • Val looks at camera, keeps working. 360 pan.
  • VALERIE: Designer. Champion Figure Skater. Paradigm Shifter.
  • Talk about features, from fundamental to specific.
  • Keep talking about features not yet mentioned. In regular voice, over action sequence.
  • Dude uses rad features through his day. Include “make the world a better place” sticker on his laptop. Include trip to chiro/ accreditation subtitle)
  • Holds doors. Doing good samaritan thing when he sees the girl has lost her pup. Springs into action. Rolls over a car.
  • ACTION SEQUENCE
  • Watson (Backpack): Helping you make the world a better place.
  • Catches pup, puts him in the bag.Has to dodge a few things. Returns to the babe.
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