Political

Economic

Social/Cultural

Technological

• Domestic widget licensing bill to be voted on

• Privatization of Swedish widget industry imminent

• Widget raw materials prices projected to rise over the next 5 years

• Local unemployment very low (may increase turnover)

• Inflation rate is falling again

• New immigrants more likely to need widgets

• Widgets continue to be viewed as traditional

• Sustainable widget production more important to consumers

• Retiring boomers (less likely to replace widgets)

• Mk. IV widgeter currently cuts raw materials by up to 2%

• Little R&D funding for widget innovation

• Little room for further automation of widget manufacturing

Widget PEST