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Create your own at Storyboard That Recently, Sophie has thought about selling her crafts online. She likes it as a hobby, but wants to know how viable it would be for supplementing her income. She worries it won't be successful though. She knows other people who have poured time and money into their online businesses without ever turning a profit.Sophie decides to do some environmental scanning to decide if it's a good time to start an online store. She uses Storyboard That to organize her research, analyzeopportunities, and inform her business plan.Storyboard That's presentation options help her discuss her idea to fellow hobbyists, and even secure a small business loan.Because she did her research and prepared, Sophie is careful in transitioning her hobby into a job. She has realistic expectations, and is prepared for the future. She is the proud operator of a successful small business! <_sodipodi3a_namedview pagecolor="#ffffff" bordercolor="#666666" borderopacity="1" objecttolerance="10" gridtolerance="10" guidetolerance="10" inkscape:pageopacity="0" inkscape:pageshadow="2" inkscape:window-width="2560" inkscape:window-height="1377" id="namedview77" showgrid="false" inkscape:zoom="2.288" inkscape:cx="-52.096672" inkscape:cy="153.26929" inkscape:window-x="-8" inkscape:window-y="-8" inkscape:window-maximized="1" inkscape:current-layer="Layer_1">
PEST Narrative
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PEST Analyse

PEST-analyse

af Nathanael Okhuysen

Når man forbereder sig på fremtiden, involverer virksomheder sig i strategisk planlægning. Denne proces ser på faktorer både inden for og udenfor virksomheden, og bruger ofte en SWOT-analyse eller lignende rammer til at organisere de genererede oplysninger. Strategisk planlægning, der undersøger eksterne faktorer kaldes miljøscanning.


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PEST analysis example - environmental scanning

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  • Recently, Sophie has thought about selling her crafts online. She likes it as a hobby, but wants to know how viable it would be for supplementing her income.
  • She worries it won't be successful though. She knows other people who have poured time and money into their online businesses without ever turning a profit.
  • Sophie decides to do some environmental scanning to decide if it's a good time to start an online store. She uses Storyboard That to organize her research, analyze opportunities, and inform her business plan.
  • Storyboard That's presentation options help her discuss her idea to fellow hobbyists, and even secure a small business loan.
  • Because she did her research and prepared, Sophie is careful in transitioning her hobby into a job. She has realistic expectations, and is prepared for the future. She is the proud operator of a successful small business!
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