Guide to Tone, Mood and Style
Storyboard Text
- NEGATIVE
- POOR
- He made his way to the house...
- GOOD
- He made his way to the house...
- NEUTRAL
- Negative tones and styles are great for mystery, suspense, horror, and other events associated with "negative" emotions.
- The bright colors of the scene and objects do not exude a dark or mysterious tone.
- Why is the printer always out of ink?
- By using darker, muted colors and a limited palette, it is easier to convey a dark impression.
- Why is the printer always out of ink?
- A neutral tone and style are great for realistic situations, product pitches, and commercials.
- The clashing styles and bright colors do not evoke a feeling of neutrality.
- Limiting the amount excessive filters and cartoon-y objects can create a more neutral and realistic appearance.
- POSITIVE
- I am having such a great time at the beach!
- I am having such a great time at the beach!
- Positive tones and styles work well for upbeat stories, inspirational pieces, and product pitches.
- The lack of variety in the color palette, along with the rigid set up, can make a scene look drab and uninspired.
- By using more vibrant and expressive imagery and color a happy tone is more easily conveyed to the viewer.
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