We are "Not-So-Sweet Candy", the only candy company on the East Coast who specializes in the art of healthy sweets for healthy people.
Our unique candy is only 5 calories a bar. Each bar is rich with vitamins, while also having a rich chocolate taste. Most of our taste testers applied this bar into their diet and lost wait in no time.
Our target market makes up of 16% of the United States alone. Over 50 million people enjoy healthy living, and want to cheat with something sweet and not feel guilty.
Market
Team
3
8
There aren't enough candy companies on the market that sell healthy alternatives.
Most candy companies offer "low calorie" versions of their product. This product is made of many awful chemicals that do your body more harm than good. Our product is made with all natural ingredients.
Competition
Problem
4
9
There are many fit people out there who are more than willing to purchase a candy that doesn't give them the guilt of consuming all those calories.
We plan on selling our candy at almost every fitness center and organic food market in America. We expect revenue to pour in a solid three weeks after our awesome product is released to the public.
Business Model
Advantages
10
5
Flood the market with our healthy product, so it can be purchased by fitness minded customers.
Our planned budget is $132,549. We'll be using this money to fund our employees, equipment, office space, and website.