Customer Acquisition Storyboard- AIDA(OR) Example
Storyboard Text
- Skluzavka: 1
- ATTENTION
- ATTENTION
- Interesting Content
- Click Me!
- Where are you visible? How do you rise above the noise?
- Skluzavka: 2
- INTEREST
- ACME CO
- Tic
- Tac
- Toe
- What piques the customer's interest? How? Why?
- Skluzavka: 3
- DESIRE
- Acme Co seems to really solve my ______ problem
- Are you connecting with an important problem scenario?
- Skluzavka: 4
- ACTION
- ACME CO
- Place Your Order
- What do they have to do to buy? Is it as simple as possible?
- Skluzavka: 5
- ONBOARDING
- This is easy!
- ACME CO
- To get started ...
- And the product is great.
- Option 1
- Option 2
- What does the user have to do to get initial reward/gratification?
- Skluzavka: 6
- RETENTION
- You have been using Acme Co for 3 weeks. Here are some more tips.Share?
- How do you ensure the user stays happy and active? Shares?
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