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Step 5:Closing the Sale
So, I know you did not like the Pink Heels, but I think you will like these a lot, and you get $15 gift card with your purchase!
Offering a gift card with the shoes made he customer want to purchase them. This is the Service Close method
There are a couple ways to go about closing sales
Which Close : If a customer is choosing between two products, help them make a choice
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Standing Room Only Close: Used when there is little product or when a price is going up. A high pressure buying situation.
Direct Sale: When youcan tell a customer is sure, ask them to come to the register to check out.
Service Close: Telling customer about other services, like discounts or gift wrapping, that will make the customer want to buy
OMG, I love those shoes and a gift card would be really nice to have next time I come
Step 6:Suggested selling
A soda sounds really good right now, I'll take one
Suggestion Selling is selling additional good to the customer
We are having a sale on our soda, only one dollar right now!
Additional Selling can include1. Offering Related Merchandise2. Recommending Larger Quantities3. Calling Attention to Sale Opportunities.
Step 7:Customer RelationshipManagement (CRM)
I will , and thank you for signing me up for rewards.
The Lone Fox
A popular trend is CRM, which involves finding customers and keeping them satisfied
I gave you my business card so next time you come ask for me and I'll make sure you get the best deals, and check your e-mail for the deals.
Includes:WebsitesCustomer LoyaltyEmailProgramsComputer SoftwareMobile devicesPartnerships
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