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Storyboard Text
Skluzavka: 1
Wow! I have never seen anything like that painting before, it is magnificent!
Skluzavka: 2
I am commissioning you to paint a mural on the ceiling. I want everyone who sees it to be astonished
Of course ma'am. It should be done in 2 years or so
Skluzavka: 3
Ah I am finally here! I traveled far to read your version of a religious text
Oh good! it is my life's work and cannot leave the monastery. Come in and see
Skluzavka: 4
I have invented the printing press! now more people can read it!
Skluzavka: 5
Before modern media, art, literature and media had an aura. It was rare, and unique
It is a printing machine! Now even the working class can have access to reading material!
Hmmm, more like a money printing machine! I will buy it from you and use it to expand my business
Then came capitalism and the commodification of media. Reproduction replaced originals
Skluzavka: 6
An important element of 'the aura' is that the media was not able to be reproduced. Only certain people were lucky enough to experience it
I just bought another news company, now we can print more media!
What if we started advertising in them too? then people would buy more stuff!
Media became a comodidty, and more often than not, a means to sell more and more things to consumers.
Skluzavka: 7
The media would take lifetimes to create, and most of it could not be moved, incentivizing people to travel for it, creating a certain aura
Ugh I'm bored!
Media has become extremely accessible to the average person, leading to a content overload
Skluzavka: 8
Eventually, with the advent of modern technologies, a lot of media became easy to reproduce, and therefore more accessible
Wow look at that church!
*yawn* This is the fifth church we've seen on our trip. It's not that interesting
Overconsumption and reproduction, both products of capitalism have contributed greatly to what sociologists call 'dispelling the aura'
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