TripAdvisor
Storyboard Text
- Big Bets, Small Steps: How to Win Product Roadmaps
- What strategy can help us achive product Growth
- Ravi Mehta
- I say Big Bets Small steps
- Increasing in Paid search Costs due to Booking, Expedia Trviago.
- Organic SEO and content loop hitting diminishing returns as Googles priority shifts to paid SEO
- Major Hotel chains are consolidatingTrip Advisors Hotel segment (85% revenue) is facing headwinds due to competitors
- Year 2015 + Problems for Trip Advisor
- What strategy can we pick
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