Utility
Storyboard Text
- Economic Utility
- The functions of marketing add value to a product by making it more useful. This added value is calledutility.
- Form Utility
- Form Utility is changing raw materials or putting parts together to make them more useful.
- Place Utility
- Place Utility is having a place where customer can a product.
- In this meeting, members of the board of a phone company brainstorm and present ideas on how to make phones more useful.
- Time Utility
- Phone store open 24/7
- 24 hour Battery Life!Best Camera!
- Raw material like iron, plastic, brass, glass, stainless steel and more are all put together to make phones in the factory.
- Information Utility
- Information Utility: Providing information so the customer is comfortable buying.
- Here is a store where the phones will be sold, the customers have a place to come in and buy phones.
- Possession Utility
- Here a woman can see when the phone store is open so she knows when she can come in and purchase one.
- Time Utility is having a moment or time when customers can buy products.
- A billboard provides information on the phone to get customers to buy, such as a good camera and battery life.
- The phone store takes cash and card for purchases with their computer and register.
- Possession Utility is exchange of a product for some monetary value.
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