Storyboard Text
- Chris
- Kenny
- Mcdonald’s recently launched a promotion. I’ve got a half price coupon for fries and ice cream. I can give it to you.
- Sunny
- Candy
- Oh real? It sounds much cheaper, I wanna go and order Curly Fries and Oreo McFlurry now!
- Chris
- There are 8 categories of motivational drivers, including Achievement, Personal success, Mastery, Self-indulgence, PURPOSE, Relatedness, Avoidance and Other. You choose Mcdonald’s because of the coupon. It implies that your purpose is to save money by using the coupon and it is your motive too.
- Come on, your mind changes faster than a train. By the way, purchase behaviour based on the promotion is kinda the purpose of motivational drivers.
- Kenny
- Sunny
- Candy
- What do you mean motivational drivers?
- Chris
- In case you guys didn’t notice, Candy chose to have Mcdonald’s because of the half price coupon, it also is a form of Extrinsic motivation.
- In marketing, there are two types of motivation which are extrinsic and intrinsic motivation.
- Correct!
- Kenny
- I know it! Extrinsic motivation, in our daily life, we often change our choices due to the influence of external factors like financial benefit, social recognition and so on. In this situation, the coupon is a sort of financial benefit. Right?
- Sunny
- Candy
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