Storyboard That's Illustrated Guide to Business Terms - A customer journey map shows the story of a customer’s experience with your product. It begins with the initial contact and why they had a need for your product, and ends with them using the product to achieve a certain result.
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CUSTOMER JOURNEY MAP A customer journey map shows the story of a customer’s experience with your product. It begins with the initial contact and why they had a need for your product, and ends with them using the product to achieve a certain result.