new persona map
Описание на Статията
Make user personas for your business in order to see what your customers need and how they might use your product.
Текст на Статията
- UX Designer Ugo
- -Dave is a senior developer tasked with making sure the company's website is stable
- - He is motivated by having a strong and secure network and building innovative programs
- MOTIVATIONS
- ABOUT
- Design Thinker Diane
- - Bridget likes to bake over the weekends and often finds herself with too many baked goods.
- - Bring baked food into the office and make sure people enjoy it - Hear feedback on what people like so she can improve her skills
- - People thank her for her work
- ABOUT
- ABOUT
- - Diane is responsible for ensuing design thinking principles across management teams
- - She is motivated by seeing managers use her techniques and having success
- MOTIVATIONS
- ABOUT
- OBSTACLES
- - Mangers don't listen to her suggestions
-
- Marketer Mary
- -Mary is a marketing manager who's primary goal is to goal is to increase company revenue
- - She is motivated by her team excelling and breaking company records
- MOTIVATIONS
- ABOUT
- PURCHASING POWER
- - No personal budget, has to ask managers
- OBSTACLES
- - Does not always get to work on projects he wants to -Project management is messy
- SoLoMoFoo Personas
- CONCERNS
- - Doesn't want to "email the company" about her cupcakes
- PURCHASING POWER
- - Large budget no approval required
- PURCHASING POWER
- - Limited budget pending approval
- OBSTA
- - miscommunications with tech teams - restricted budget
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