Customer Acquisition Storyboard – AIDA(OR) Példa
Текст на Статията
- Where are you visible? How do you rise above the noise?
- ATTENTION
- ATTENTION
- Click Me!
- Interesting Content
- What piques the customer's interest? How? Why?
- INTEREST
- ACME CO
- Tic
- Tac
- Toe
- Are you connecting with an important problem scenario?
- DESIRE
- Acme Co seems to really solve my ______ problem
- What do they have to do to buy? Is it as simple as possible?
- ACTION
- Place Your Order
- ACME CO
- What does the user have to do to get initial reward/gratification?
- ONBOARDING
- And the product is great.
- This is easy!
- To get started ...
- ACME CO
- Option 1
- Option 2
- How do you ensure the user stays happy and active? Shares?
- RETENTION
- You have been using Acme Co for 3 weeks. Here are some more tips. Share?
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