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Who Are They?

How does the problem you want to solve relate to them?

What is their technical skill level or subject matter expertise?

Give them a name, age, gender, occupation or role, and any other appropriate demographics

What do they care about? How do they currently solve this problem?

Will they need a point and click interface or will they be configuring and programming?

[name], [age], [role or title], [occupation] etc.

[name] wants to _____ , but not _____

because _____.

[name] knows [technology] and [subject matter].

[add associated, illustrative image]

[add a person]

[add associated, illustrative image]

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