Who Are They?
How does the problem you want to solve relate to them?
What is their technical skill level or subject matter expertise?
Give them a name, age, gender, occupation or role, and any other appropriate demographics
What do they care about? How do they currently solve this problem?
Will they need a point and click interface or will they be configuring and programming?
[name], [age], [role or title], [occupation] etc.
[name] wants to _____ , but not _____
because _____.
[name] knows [technology] and [subject matter].
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[add a person]
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