Work Responsibilites

Additional Bio

Primary Problem

Secondary Problem

Goals

How to Reach Persona

Describe a few key details about what this persona does professionally.

Additional biographic information.

(age, salary, education, etc.)

What is this persona's number one problem?

What is the second problem that keeps this persona up at night?

What goals and aspirations does this persona have? Their goals may or may not be directly related to their problems.

Identify at least one plausible scenario where this type of persona can be reached (word of mouth, web search, newspaper, etc.)

Persona Pat